Week 3 Day 2 - Thursday, Jan 29 - Homework

1. Work on creating Project 1Visual Boards for all major scenes (determined by storyboard review) in Illustrator, Photoshop or your chosen design application.

At least two visual boards scenes should be submitted for review by 4:00pm on Tuesday, Feb 3. 

**After Effects demo (3D transformation properties, motion path, easing) is schedule for next Tuesday's class session.

Project 1 Timeline Breakdown (updated)

WK 4 Tues, Feb 3 | After Effects demo (3D transformation properties, motion path, easing)
                                 Project 1: Visual Boards for major scenes due at end of class
           Thur, Feb 5 | Studio Day (work on Project 1 animation)

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WK 5 Tues, Feb 10 | Studio Day (work on Project 1 animation)
                                   Tentative AE Demo (depending on need)
           Thur, Feb 12 | Studio Day (work on Project 1 animation)

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WK6 Tues, Feb 17 | Project 1 Midpoint Group Critiques (P1 Animation Rough Cut due)
                                  Students assigned to installation location groups
          Thur, Feb 19 | Installation Locational testing w/ groups
                                   Studio Day (work on Project 1 animation)

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WK 7 Tues, Feb 24 | Installation Locational testing w/ groups
                                   Studio Day (work on Project 1 animation)
          Thur, Feb 26 |  P1: Jazz Festival Project Exhibition (~5:00-7:30pm)

Visual Boards/ Visual Comps

Visual boards, also know as visual design comps, are well developed and fully designed storyboards that map out the aesthetics (look & feel, background, text, imagery, graphics, textures) of a proposed motion graphic animation.

Often times designers and videographers create visual boards before project have been approved, planned, and developed in order to communicate to the client what their "vision" looks like.

Here are some examples motion graphic designers' visual boards.

Jarratt Moody detailed Mastercard commercial board:


K. Lee detailed HGTV Dream Home Intro pitch board:


K. Lee detailed Comedy Central Roast Intro pitch board:

WORK ON YOUR DESIGN + ANIMATION

You will be working on the design + animation phase of Project 1 over the next two weeks .

This design/animation phase of the project is where you should be spending a significant amount of time working on the visual quality of your project. You should be developing visually pleasing imagery/motion that make your animation engaging  and effective.

Weekly Inspiration

Kenichi Tanaka

Japan - The Strange Country (Japanese ver.) from Kenichi on Vimeo.

Performance Enhancement from Kenichi on Vimeo.

Pep Rally


The Academy

Lovaganza 2015 from Colin Hesterly on Vimeo.


Commercial work with boundaries: the commissioned work model

Morris Grassfed from Joe Donaldson on Vimeo.

Ca Se Soigne Title Sequece by Studio Deubal

Rebecca Derry - PATH (Dance Movement Installation Project)

Week 3 Day 1 - Tuesday, Jan 27 - Homework

1. After Effects Verb Exercise deadline extended. Final quicktime (H.264) uploaded to "Ex1" folder in dropbox by Thursday, Jan 29, 2:30pm. Quicktime files not fully upload to the dropbox folder will be considered late.

2. Using the storyboard template provided on dropbox, create a storyboard that includes:

• Sketches of all key "scenes" that visualize the overall composition for Proj 1
• Storyboard notes that indicate the portion of the song (timecode) that will accompany each "scene"
• Storyboard notes and arrows that indicate what transformation property/action will take place in each "scene" and transitional actions between each scene (fade in/out, zoom in/out, animate in/out of composition

Word Document that address the various components of your Proj narrative (Time/Space/Causality)

• What is your story?
• Who are your characters?
• What is the conflict?
• What cause + effect events will occur?
• What is your resolution/conclusive event?

Week 2 Day 2 - Thursday, Jan 22 - Homework

1. Using After Effects, create 6 different animated comps (10 sec each) that communicate the 6 action verbs (hop, weave, fall, push, bump, spin). Place and sequence one after another, all six animated comps into a Master Comp (60 secs in duration).  Then render final animation as a Quicktime (H.264) and place in dropbox>Ex1 folder by start of next class, Tuesday, Jan 27 at 2:30pm.

2. Choose a jazz song you would like to use for Project 1.  Email Rachel the song and musician name for approval no later than this Friday, Jan 23 5pm. List a backup song choice as well in your email, in case your first choice is not accepted (or if song has already be approved for use by 3 other students).  Brainstorm and sketch out at least 3 different possibilities for your Jazz Project animation. This will be reviewed at the start of class, Tuesday, Jan 27 at 2:30pm.

* Detailed Storyboard for Project 1 changed to Thursday Jan 29.

Week 2 Day 1 - Tuesday, Jan 20 - Homework

1. Choose one of the 4 jazz songs placed in the Jazz Folder in dropbox to use in our weekly demo.

2. In six separate Illustrator documents, with a single artboard in each (Video & Film preset, NTSC DV in size), you must develop 6 visual "scenes"  using only simplistic forms(geometric and/or organic) and colors that communicate each of the following action verbs:  hop, weave, fall, push, bump, spin. Save each document as Yourlastname_hop.ai, Yourlastname_weave.ai, Yourlastname_push.ai, etc)

We will use these visual scenes in an After Effects demo next class.

3. Email Rachel your choice in approved designer/design studio for the Research Project by the end of the week.

4. If you are interested in joining SEGD as a student member, applications are due to Rachel no later than Thursday, Jan 29, 5pm. Find the application here and in our dropbox folder.

The UI SEGD Student Group will be holding their first meeting of the semester this Thursday, Jan. 22 at 5:30 in AAS Rm 124. Anyone is welcome to attend regardless of SEGD membership status.

Music + Art/Design Resources

Oskar Fischinger 


John Whitney


Mary Ellen Bute


Norman McLaren

Norman McLaren


Design = music {via idsgn.org} -- Interesting article about designers turn musicians
Music + Design article {via Zurb} -- Interesting article about commonalities between specific designs and songs

Dance Movement (UI Art & Design Senior Project by Becca Derry)
Around the World by Daft Punk Music Video (directed by Michel Gondry)
Making of Around the World {excerpt of "I've Been 12 Forever" }


History of Jazz {via Scholastic}
Jazz: A Film by Ken Burns {vis PBS}

Songs Played During Mind Mapping for Visualize Jazz Exercise
Night in Tunisia - Dizzy Gillespie
Koko - Charlie Parker
So What - Miles Davis
St Thomas- Sonny Rollins

Research Project

Description:
Select a professional design studio (from the approved list below) that specializes in experiential design. You must conduct research regarding the designer(s), his/her background, training, and body of work that has influenced and impacted the realm of experiential design.

You should document various accomplishments and achievements related to your design studio and how it relates to both static and digital experiential design. Please also select one significant digital project completed by the studio to further examine in a detailed case study.

The case study should analyze the chosen project from beginning to end (research, process, development, completion). Research should be assembled into a final presentation created in InDesign (template to be provided).

Final presentations are scheduled for Tuesday, March 24th, 2015 Tuesday, March 31, 2015. Oral presentations should be roughly 10 minutes in duration.

Wikipedia is not a reliable source of research and should not be used. You will be asked to cite all sources, so be sure to keep track of all publishing details related to books, articles, journals used in your research.

Objectives:

• Discuss the creative process of your chosen design studio 
• Explain the impact and influence within Experiential Design
• Display oral and written communication skills
• Prepare a formal, oral and visual presentation 

Grading Criteria:
+ Completion of all points in the study
+ Organization of Materials Presented
+ Depth of Research Quality and Design of Oral/Visual Presentation

Approved Design Studios:
Second Story - Rachl
2x4 (Michael Rock) - Cody
Belle & Wissell
Local Projects
Hyperakt- Marcelino
Poulin & Morris
NBBJ (Studio 07, Sam Stubblefield)
Blue Cadet - Joe
Rockwell Group - Marcelino
Studio Matthews - Rebecca
Kolar Design (Kelly Kolar)
Pentagram (Natasha Jen) - Cydnie
Digital Kitchen- Kayleigh
Gensler - Cameron
Gallagher & Associates
NBNY - Brenda
Materials & Methods (Jeff Grantz) - Alicia
Apologue (Tali Krakowsky) - Graham
Hush Design - Katy
Esi Design - Dominic
Leviathan - Tyler
Cartlidge Levene
Frost Design (Vince Frost)


**Your designer selection must be confirmed with instructor. Only one student per designer (no duplicate presentations)

Week 1 Day 1 - Thursday, Jan 15 - Homework

1. Complete Student Profile and submit to Rachel via email or on dropbox by end of today.

2. Look through the list of Experiential Design firms, people, studios blog post (here) and or the class Experiential Pinterest Board and find an experiential project that interests you. Reflect on why it caught your interest.

**You will need access to Adobe Illustrator next class session.

XD People, Firms and Organizations

Pentagram (Environmental Design)
Pentagram (Exhibition Design)
Digital Kitchen (Experiential Work)
2x4Local Projects
Hush Design
Blue Cadet
Belle & Wissell
Gensler (branded environments)
Gallagher & Associates
Hyperakt
Rockwell Group
Materials & Methods
NBNY (Experiential Design)
Leviathan (Experiential Art)
Cartlidge Levene
Studio Myerscough (Morag Myerscough)

SEGD - Society for Experiential Graphic Design
UI SEGD Student Chapter Facebook and Tumblr (meeting next Thursday, Jan 22)

Call for Submissions for UI Undergraduate Juried Art Exhibition

Call for submissions for the Undergraduate Juried Art Exhibition.

• Work from all disciplines encouraged. 
• Entry fee is $5 per student.
• You may submit up to three pieces of work. 
• All mediums are accepted (including digital works)

Submit work in person to the Ridenbaugh Art Gallery (first floor of Ridenbaugh Hall) this Thursday + Friday, January 15-16 (12:00-5:00pm) and next Tuesday + Wednesday January 20-21  (12:00-5:00pm)

Software Resources

Although there will be some desktop computers available in the classroom with Adobe Software, computers are limited to a first come first serve basis. If you are interested in using your own laptop in class (or using your own computer at home) here are some resources for software purchasing.

**FYI: We will be using Adobe Photoshop, Illustrator, Premiere and After Effects throughout the semester (roughly 4 months)

Adobe Creative Cloud Student Subscription ($19.99 special promo pricing for first year) 
Includes: Adobe Creative Cloud includes Photoshop, Illustrator, InDesign , Acrobat Pro, Flash Professional, Dreamweaver, Premiere Pro, After Effects CS6, Audition CS6, Muse, Edge, Encore, Bridge, Media Encoder and more

Syllabus + Student Profile

Download Syllabus

Download Student Profile (fill out and submit via email rfujita@uidaho.edu by end of first class session)